Writing up my first Ning experience?

I can see some positivies and negatives about writing up my first experience with Ning.

• It was a practical attempt to understand the platform and to see whether it would appropriate for teaching and learning. So in terms of usability I learnt something (which included recognising how powerful Bb is in terms of forum management, even it is not very user-friendly).
• There was no actual research goal. But who says that action research can reflect back as well as forward?
• The contributors were not 'representative' in the sense that they did not look like a normal cohort. They were representative in another way: they include past, current and prospective students.
• The activities were not traditional learning activities (ie no learning outcome planned), but a gathering of views on the level of interest in social media for organisational purposes.
• The experience made me aware of the need for a social media policy for universities. It's all very well to have uni policy (not at SHU though) and even national policy regarding the use of social media, but there needs to be some guidelines to protect staff, students and the uni itself ((is this off topic or an outcome of an action research approach?)).

I think overall I could build this in - with some care. It is a kind of 'square one', and as long as the caveats are there, it can be part of the bigger study.